Nothing’s CMF Brand Makes Its Debut With Three Products

Nothing’s CMF Brand Makes Its Debut With Three Products

Nothing, a brand founded by ex-OnePlus co-founder Carl Pei has introduced a new sub-brand in early August this year, and now it’s debuting the first three products under the value-focused “CMF” brand. The debut lineup consists of three products: a TWS, a smartwatch, and a 65W GaN charger.

First is the CMF Buds Pro – this earbuds touts 45dB Hybrid ANC, which the company says is capable of filtering out noises in frequency range as high as 5000Hz; the top-mounted microphones on each earbuds also help reduce wind noises, on top of the Wind Noise Reduction algorithm being used to minimize it. The diaphragm, consisting of liquid crystal polymer (LCP) and Polyurethane (PU) helps with deliver more bass thanks to their material properties – this is paired with a larger bass exhaust port for richer bass.

the 55mAh battery on each earbud provides up to 11 hours of playback with ANC off, or a total of 39 hours with charging case included. Built-in fast charging enables 5 hours of listening time with just 10 minutes of charging. The earbuds will be customizable through Nothing X app, which includes features like Low Lag mode for gaming environments.

Next up is CMF Watch Pro: this 1.96-inch large smartwatch features an AMOLED panel with 410 x 502 resolution, 600+ nits peak brightness and 58Hz refresh rate; with battery life rated for up to 13 days through its 340mAh battery. It supports 110 sport modes, built-in GPS and AI-enhanced call capabilities for clearer audio. The smartwatch is also IP68-rated, though no submersion depth has been specified (IP68 supports 1.5m water submersion for up to 30 minutes, for reference).

Finally, the third product is the CMF Power 65W GaN charger. This charger comes with three ports: two USB-C and one USB-A, and is smaller than conventional silicon-based chargers thanks to its more efficient circuitry. Nothing says this charger can top up Phone (2) to 50% in just 25 minutes. It supports all major charging standards, including USB-PD, Qualcomm QuickCharge, as well as other standards (Samsung 9V/2A, Apple 2.4A, and more).

All three CMF products will go on sale in October 10th, with the pricing as follows:

• CMF Watch Pro – Metallic Grey (Orange strap), Dark Grey (Dark Grey strap) and DarkGrey (Ash Grey strap) – priced at RM 339
• CMF Buds Pro – Dark Grey, Light Grey and Orange- priced at RM 239
• CMF Power 65W GaN charger – Dark Grey – priced at RM 189

They’ll be available online exclusively through CMF by Nothing Lazada Flagship Store, and physical retailers including DirectD, TMT, Urban Republic, Vivid Concepts, Tac Mobile and Switch.

Pokdepinion: I like the aesthetics – it does stand out especially in the value-focused gadget market.